WhatsApp Automation Playbook for Nigerian Businesses

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1. Strategic Foundation

Multi-Use Blueprint

Use Case	Trigger & Flow	Key Benefit
Lead Gen	• User texts “LAND” → Auto-DM brochure + next-step link• Keyword tracking for PPC campaigns	Instant qualification & brochure delivery
Sales	• Abandoned cart flow: “You left ₦X in cart” → 10% off coupon code → Auto-reminder at T+24h	Recapture lost revenue + upsell opportunities
Support	• “1” for pricing, “2” for hours, “3” to talk agent• AI FAQ handles Tier-1 queries	24/7 self-service support, frees agents
Notifications	• Event reminder: “Your webinar starts in 1h” + calendar sync link	Boost attendance & punctuality
Communities	• New member auto-onboarding + rules DM• Auto-moderation (flag banned words)	Scalable, engaged communities

Tool Matrix

Tier	Platform	Highlights
SME Quick-Start	ManyChat / WATI	No-code funnels, broadcast templates, keyword triggers
Enterprise API	WhatsApp Business API	Bank-grade compliance, high throughput, custom backend integration

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2. Step-by-Step Execution

Section 1: No-Code Dominance (ManyChat)

1. Build Broadcast Funnel
   • Drag-and-drop flow: Keyword rule → Send media → Delay → Follow-up DM
   • Screenshot Walkthrough:
     1. Create new WhatsApp Bot
     2. Add “LAND” keyword trigger
     3. Upload PDF brochure & link
     4. Set delay + reminder
2. Pro Tip:
   • Use “Click-to-WhatsApp” Facebook/Instagram ads to bypass old broadcast limits

Section 2: API Power Moves

1. Get API Approval
   • Submit business verification & use-case docs
   • Avoid rejections: Align message templates to Meta’s commerce/utility categories
2. Python Snippet: Auto-Tag High-Intent Leads from whatsapp_api_client import WhatsApp wp = WhatsApp(api_key="YOUR_API_KEY") def tag_lead(msg): if "YES" in msg.text.upper(): wp.apply_tag(msg.from, tag="INTERESTED:YES") wp.on_message(tag_lead) wp.start_polling()

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3. Hyper-Localized Tactics

• Best Broadcast Times:
  • Avoid 5-6 AM & 12–1 PM (prayer/meal times) → Peak engagement at 9–11 AM & 4–6 PM
• Collect Payments:
  • Embed WhatsApp Pay buttons for instant checkout
  • Fallback to Flutterwave payment links for non-enabled users
• Voice Note Hacks:
  • Script: “Good morning, [Name]! Just checking in—did you receive your order? Reply ‘Yes’ or ‘No.’”
  • Yields 78% open-rate vs. 45% for text

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4. AI & Analytics

• NLP Integration:
  • Fine-tune ChatGPT on Yoruba, Hausa, Pidgin datasets for fluid, local conversations
• Analytics Dashboard:
  • Track end-to-end “message → sale” conversion in real time
  • Key KPIs: Response time, opt-in rate, conversion per broadcast

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5. Compliance Firewall

• Template Approval Checklist:
  1. Clear opt-in language (“Reply ‘YES’ to subscribe”)
  2. Business identification & unsubscribe option in every message
  3. Align use cases to Meta’s Utility or Issue Resolution categories
• Opt-In/Out Language:
  • Opt-In: “Reply YES to receive SMS & WhatsApp updates.”
  • Opt-Out: “Reply STOP to unsubscribe.”

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Deliverables

• ✔ 3 Ready-to-Deploy Flowcharts
  • Lead Gen → Abandoned Cart → Support Triage
• ✔ Nigerian Compliance Cheat Sheet (PDF)
• ✔ Video Tutorial Links (Loom)
  • ManyChat Funnel Setup
  • API Approval Best Practices

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Case Study: PropertyDeals.ng grew leads by 240% in 3 months using our WhatsApp API setup.

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