Category: Digital Marketing
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The Trust Trinity: How Content, Relationships & Trust Fuel Sustainable Sales
The Trust Trinity: How Content, Relationships & Trust Fuel Sustainable SalesBy Olusegun Awolola, Senior Digital Marketing Expert, Premium Media NG 1. Content Builds Relationships: The Foundation Why it works:Content isn’t just information—it’s an invitation. By offering value (e.g., tutorials, industry reports, or entertaining stories), brands start conversations without demanding a sale. Examples: Actionable Strategy: 2.…
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Your Service is Not What You Say It Is—It’s What Your Customers Experience
“Your Service is Not What You Say It Is—It’s What Your Customers Experience”By Olusegun Awolola Senior Digital Marketing Expert & Content Writer, Premium Media NG 1. The Core of Service Marketing: Experience Over Claims In service marketing, promises are merely words until validated by customer experience. A SaaS company might claim “24/7 support,” but if…
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Content is King, but Engagement is Queen—and She Rules the House!
“Content is King, but Engagement is Queen—and She Rules the House!”By Olusegun Awolola, Digital Marketing Expert & Content Writer, Premium Media NG 1. The Reign of Content: Building the Kingdom Why Content is King:High-quality content is the cornerstone of digital marketing. It educates, entertains, and establishes authority. For example, a well-researched blog post on AI…
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Mastering Storytelling, Native Advertising & Content Marketing: Strategies to Dominate the Digital Arena
Mastering Storytelling, Native Advertising & Content Marketing: Strategies to Dominate the Digital Arena By Olusegun Awolola, Senior Digital Marketing Expert, Premium Media NG 1. Storytelling: The Heart of Emotional Connection What It Is: Crafting narratives that resonate emotionally, turning brands into relatable entities.Why It Works: Pro Tips: 2. Native Advertising: The Art of Subtle Promotion…
Building Digital Excellence 