Category: Tech News
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TikTok Naija
TikTok Naija: Igniting Nigeria’s Digital Gold Rush with Live Streams & Shoppable Content Why Nigerian Brands Can’t Afford to Miss Africa’s Fastest-Growing Marketing Volcano With Nigeria’s TikTok user base exploding by 98% YoY (Datareportal, 2024) and 68% of users discovering products weekly, TikTok isn’t just trending—it’s reshaping Nigerian commerce. At Premium Media NG, we’ve tracked…
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Essential Digital Marketing Watchlist
As a digital marketer, these films offer inspiration, strategic insights, and cautionary tales—curated for your professional growth: 🎬 Essential Digital Marketing Watchlist 🍿 Bonus Deep Cuts 🧠 Why These Matter to Marketers “Marketing is storytelling with KPIs. These films are your case studies.” #MarketingMovies #DigitalStrategy #FilmWisdom #MarketerLife DigitalMarketingMastery #StorytellingWins #PremiumMediaNG #DigitalMarketing #DigitalAgency #MarketingInnovation #FutureOfMarketing #GrowthMarketing…
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Tech Innovations to Dominate by 2030 (And What’s Fading Out)
Tech Innovations to Dominate by 2030 (And What’s Fading Out) By Olusegun Awolola, Software Engineer & Futurist What’s Coming by 2030: 1. AI-Native Everything 2. Quantum Computing for the Masses 3. The “Spatial Web” (Web 3.0 + AR/VR) 4. Programmable Biology 5. Energy-Efficient Tech 📉 What’s Fading Out: 1. Traditional Smartphones 2. Monolithic Cloud Providers…
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The Game-Changer: Sprout Social
As a Senior Social Media & Data Analyst, Sprout Social is unequivocally revolutionizing the industry right now — and here’s why it’s dominating 2025 strategies: The Game-Changer: Sprout Social Core Innovation: Unified AI-Powered Listening + Predictive AnalyticsWhile tools like Hootsuite (scheduling) or HubSpot (CRM integration) solve fragments of the puzzle, Sprout Social redefines end-to-end intelligence…
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The Trust Trinity: How Content, Relationships & Trust Fuel Sustainable Sales
The Trust Trinity: How Content, Relationships & Trust Fuel Sustainable SalesBy Olusegun Awolola, Senior Digital Marketing Expert, Premium Media NG 1. Content Builds Relationships: The Foundation Why it works:Content isn’t just information—it’s an invitation. By offering value (e.g., tutorials, industry reports, or entertaining stories), brands start conversations without demanding a sale. Examples: Actionable Strategy: 2.…
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Your Service is Not What You Say It Is—It’s What Your Customers Experience
“Your Service is Not What You Say It Is—It’s What Your Customers Experience”By Olusegun Awolola Senior Digital Marketing Expert & Content Writer, Premium Media NG 1. The Core of Service Marketing: Experience Over Claims In service marketing, promises are merely words until validated by customer experience. A SaaS company might claim “24/7 support,” but if…
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Content is King, but Engagement is Queen—and She Rules the House!
“Content is King, but Engagement is Queen—and She Rules the House!”By Olusegun Awolola, Digital Marketing Expert & Content Writer, Premium Media NG 1. The Reign of Content: Building the Kingdom Why Content is King:High-quality content is the cornerstone of digital marketing. It educates, entertains, and establishes authority. For example, a well-researched blog post on AI…
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Mastering Storytelling, Native Advertising & Content Marketing: Strategies to Dominate the Digital Arena
Mastering Storytelling, Native Advertising & Content Marketing: Strategies to Dominate the Digital Arena By Olusegun Awolola, Senior Digital Marketing Expert, Premium Media NG 1. Storytelling: The Heart of Emotional Connection What It Is: Crafting narratives that resonate emotionally, turning brands into relatable entities.Why It Works: Pro Tips: 2. Native Advertising: The Art of Subtle Promotion…
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Practical Back-End Development Framework
Practical Back-End Development Framework for Premium Media NG 1. Core Technologies & Their Roles A. Frameworks B. Databases C. DevOps & Collaboration 2. Implementation Strategy for Premium Media NG A. Tech Stack Recommendation Component Tech Choice Reason CMS & Blogs Django + MySQL Rapid development, SEO optimization. Ad-Serving Platform Spring + MongoDB High concurrency, flexible…
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Telegram as a Marketing Tool: Strategies for Success
Telegram as a Marketing Tool: Strategies for SuccessBy Olusegun Awolola, Digital Marketing Expert, Premium Media NG Introduction to Telegram Telegram is a cloud-based messaging app renowned for its privacy, security, and scalability. With over 700 million monthly users, it offers unique features for brands to connect with audiences in a clutter-free, ad-less environment. Unlike WhatsApp…
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