Tag: Ads
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5 Steps to Boost Your Fashion Brand on Social Media
From Overwhelmed to Overbooked: The 5-Step Social Media Starter Kit for Nigerian Fashion Retailers Are you a Nigerian fashion retailer with amazing pieces but a silent phone? Do you look at Instagram and feel completely overwhelmed—unsure of what to post, how to get followers, or how to turn those likes into actual sales? You’re not…
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Understanding the Pitfalls in Running Ads
Understanding the Pitfalls in Running Ads on Instagram and Facebook Running ads on Instagram and Facebook can be the fastest way to grow sales — or the fastest way to waste ad spend. For many Nigerian small businesses, the difference between success and failure is not the platform, but how campaigns are planned, set up,…
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Mastering Storytelling, Native Advertising & Content Marketing: Strategies to Dominate the Digital Arena
Mastering Storytelling, Native Advertising & Content Marketing: Strategies to Dominate the Digital Arena By Olusegun Awolola, Senior Digital Marketing Expert, Premium Media NG 1. Storytelling: The Heart of Emotional Connection What It Is: Crafting narratives that resonate emotionally, turning brands into relatable entities.Why It Works: Pro Tips: 2. Native Advertising: The Art of Subtle Promotion…
Building Digital Excellence 