Tag: AI
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Ready to turn WhatsApp followers into loyal customers?
Practical Ways Young Nigerian Entrepreneurs Can Leverage WhatsApp for Online Retail Success In Nigeria’s competitive online retail landscape, WhatsApp is a powerful, accessible tool for driving sales and fostering customer loyalty. Here’s a structured approach to maximize its potential: 1. Build a Targeted WhatsApp Audience 2. Create Purpose-Driven WhatsApp Groups 3. Maximize WhatsApp Status Features…
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Chatbots: The Strategic Linchpin in Modern Digital Marketing, Conversion Optimization, and CRM
Chatbots: The Strategic Linchpin in Modern Digital Marketing, Conversion Optimization, and CRM With two decades of experience shaping digital strategies for global brands, I’ve witnessed the evolution of chatbots from novelty tools to indispensable assets. Today, they are the Swiss Army knife of digital marketing, driving conversions, enhancing customer relationships, and delivering actionable insights. Here’s…
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E-Commerce 2025: Nigeria’s Digital Marketplace Revolution (And How to Profit)
“E-Commerce 2025: Nigeria’s Digital Marketplace Revolution (And How to Profit)By Olusegun Awolola, Lead Strategist, Premium Media NG In 2025, Nigeria’s e-commerce sector isn’t just booming—it’s rewriting the rules of business. With projections hinting at a $75 billion market and 75 million digital buyers, the question isn’t if you should adopt e-commerce, but how fast. Let’s…
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From Clicks to Conversions: Tackling Backend & Online Management Hurdles in E-Commerce
“From Clicks to Conversions: Tackling Backend & Online Management Hurdles in E-Commerce” As a Backend Manager and Online Manager for a thriving online retail store, I’ve seen firsthand how even minor inefficiencies can torpedo conversions. Below, I break down the biggest challenges, their root causes, and actionable fixes to turn your store into a conversion…
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4 Startup Ideas Screaming to Be Built in Nigeria
4 Startup Ideas Screaming to Be Built in Nigeria (and How to Execute Them) As a Nigerian Senior Business Strategist, I’ve identified four gaps in the market that, if filled, could unlock massive value, solve critical pain points, and generate scalable returns. Here’s your blueprint: 1. AgriChain: Blockchain-Powered Farm-to-Table Marketplace Problem: 40% of Nigeria’s agricultural…
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Silent Killers: How Dark Web Operators Penetrate Businesses & How to Fortify Your Defenses
“Silent Killers: How Dark Web Operators Penetrate Businesses & How to Fortify Your Defenses” – Olusegun Awolola As someone deeply embedded in the shadowy corners of the cyber underworld, I’ll expose the lesser-known attack vectors businesses face and provide actionable countermeasures. 1. Supply Chain Poisoning Attack Method:Hackers infiltrate third-party vendors (e.g., SaaS providers, IT contractors) to inject…
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Why Consistency is Non-Negotiable for Nigerian Digital Space Experts
Why Consistency is Non-Negotiable for Nigerian Digital Space Experts In Nigeria’s hyper-competitive digital ecosystem—where trends shift overnight and attention spans are short—consistency isn’t just a buzzword. It’s the lifeline separating fleeting success from lasting dominance. For Nigerian digital space experts, whether you’re a content creator, social media strategist, or tech entrepreneur, mastering consistency can mean the…
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Why Nigerian Business Owners Can’t Afford to Skip Hiring a Seasoned Social Media Manager in 2025
“Why Nigerian Business Owners Can’t Afford to Skip Hiring a Seasoned Social Media Manager in 2025”By Olusegun Awolola, Principal Consultant, Premium Media NG In Nigeria’s hyper-competitive digital ecosystem—where over 70% of SMEs fail within five years—social media isn’t just a marketing tool; it’s a lifeline. Yet, many business owners still treat it as an afterthought,…
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The Social Media Roller-coaster: Where Facebook, Instagram, YouTube & TikTok Stand in 2025
“The Social Media Rollercoaster: Where Facebook, Instagram, YouTube & TikTok Stand in 2025”(A Social Media Marketer’s Unfiltered Take) Let’s cut through the hype. Social media isn’t just “evolving”—it’s mutating, and marketers need to adapt or get left behind. Here’s my raw breakdown of where these platforms stand and where they’re headed: 1. Facebook: The Aging…
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Cracking the Code: Nigeria’s Social Media Maze Across Ages, Regions, and Class
“Cracking the Code: Nigeria’s Social Media Maze Across Ages, Regions, and Class”(Olusegun Awolola’s Raw Take) Let me be real: managing social media in Nigeria is like juggling akara over a bonfire. What works in Lekki flops in Kano. What teens obsess over, their parents scroll past. Here’s my unfiltered breakdown of how age, location, and…
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