Tag: Playbook
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2026 Logistics Revolution: Beyond Shipping Packages
The 2026 Logistics Playbook emphasizes a transformative approach for logistics businesses in Nigeria, advocating for data-driven practices over traditional methods. Key pillars include predictive intelligence, unified technology, enhanced branding, green efficiency, and AI coordination. The focus is on evolving from commodity vendors to proactive, respected logistics partners that shape market dynamics.
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Master E-commerce on Telegram in Nigeria
The guide emphasizes using Telegram as a powerful platform for e-commerce in Nigeria, contrasting it with WhatsApp. It details a four-phase strategy for setting up a successful Telegram market square, including building community trust, automating sales with bots, and analyzing growth. Establishing direct customer relationships is crucial for future success.
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Essential Sales Strategy Components for Nigerian SMEs
Key Components of a Winning Sales Strategy A winning sales strategy is the backbone of predictable revenue. Even the strongest products struggle when your target audience, sales process, and KPIs lack clarity. In today’s Nigerian market — where cost of ads is rising, competition is tightening, and customer attention is shrinking — teams need a…
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The Item 7 Go Playbook: 5 Branding Lessons from a Ibadan Street Food Sensation
The Item 7 Go Playbook: 5 Branding Lessons from a Ibadan Street Food Sensation You’ve seen the lines. You’ve scrolled past the pictures. You’ve heard the buzz. In the vibrant, competitive food scene of Ibadan, a humble roadside takeout spot named Item 7 Go didn’t just enter the market—it took over. But here’s the secret every small…
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The David vs. Goliath Playbook: How Emerging FMCG Brands Use Agile Marketing to Win
The David vs. Goliath Playbook: How Emerging FMCG Brands Use Agile Marketing to Win Introduction: The Rules of the Game Are Rigged. (And That’s Your Advantage.) You poured your soul into your product. It’s better than the market leader’s. The ingredients are purer, the design is smarter, the story is more authentic. So why are…
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The Ultimate Nigerian WhatsApp Automation Playbook: Zero to Profit in 7 Steps
Introduction: Unlocking the “WhatsApp Economy” for Nigerian Businesses The Power of WhatsApp in Nigeria: Why it’s Your Next Growth Engine WhatsApp has transcended its original role as a mere messaging application in Nigeria, evolving into a fundamental pillar of the nation’s digital commerce landscape, often referred to as the “WhatsApp Economy.” This transformation is evidenced…
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WhatsApp Automation Playbook for Nigerian Businesses
WhatsApp Automation Playbook for Nigerian Businesses 1. Strategic Foundation Multi-Use Blueprint Use Case Trigger & Flow Key Benefit Lead Gen • User texts “LAND” → Auto-DM brochure + next-step link• Keyword tracking for PPC campaigns Instant qualification & brochure delivery Sales • Abandoned cart flow: “You left ₦X in cart” → 10% off coupon code…
Building Digital Excellence 